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• Length: 1,250 words (not including the reference section and appendix), double spaced, 12 point
Times New Roman font, 1 inch margins.
• Sources: Five scholarly sources are required. You may add more if you wish.
• Due date: See the syllabus.
• Submission: Online using Quercus, in the “Assignments” section. Do not submit a hardcopy.
In this assignment you will conduct a literature review using five scholarly sources, formulate a
research question, select public social media content posted by a public figure or organization, and
use a qualitative approach to analyze the content.
Important: In this assignment you must ONLY examine public social media content from a public
figure or organization. You must NOT correspond or interact with the public figure or organization
that you are studying. If anyone posting the content would have any reasonable expectation that it
was not public, it is not public. Examples of public figures are politicians, celebrities, or business
leaders. Examples of organizations are political parties, companies, or non-profit organizations.
If you have any questions about whether the social media content that you want to study is posted
by a public figure or organization, please ask your TA.
You should select between 50 and 75 social media posts to analyze in this assignment. Copies or
screen shots of these posts should be included as an appendix.
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